The Digital India Initiative was launched in 2015 with the goal of making India a digitally empowered country. This endeavor has resulted in the digitization of several government services. The Indian economy is also moving in that direction. India’s digital literacy has indeed increased. This rise in digital literacy is directly proportionate to the number of people who use social media. The affordability of smartphones and internet access is the primary factor for the surge in social media users. Another major cause for the surge in social media users is the Digital India Initiative and Demographic Dividends. The region of origin is no longer an issue; if you have access to the Internet, you can be present on any platform for social media